What is Search Engine Marketing (SEM) in Digital Marketing

 What is Search Engine Marketing (SEM) ?

Search Engine Marketing (SEM) is a method of promotion and advertising to help companies/blog/website to rank higher in the search engine traffic. Like SEO search Engine Marketing (SEM) helps the website and companies to bring their products and services to the attention of the audience who are ready to buy or use their services.

There are many tactics in SEM but SEM focuses on traffic through paid advertising. Just as with SEO, SEM identifies keywords through keyword research analysis to identity keywords that audience are searching for.

Marketing departments are the primary beneficiaries of SEM. By paying for a certain keyword they can drive traffic to their websites. SEM helps in bissting the traffic of the webiste by displaying their products/ services of the website/company.

Search Engine Marketing follows an auction process where the ads are ranked by bid amount and quality score i.e. The ad auction process takes place every time when someone enters a search into Google the keyword. It depends on the amount the advertiser is ready to pay per click for that keyword, the ranking is done by that. But Google evaluates on two main factors in the auction process the maximum bid and the quality score of the ad.

Quality Score is a metric based on the overall quality of the ad. Google, Yahoo and other search engine determine the placement of advertisement on the auction that how much a person is willing to pay for the advertisement and the result is known as AdRank.

There are three type of SEM

1. Pay Per Click (PPC) or Cost Per Click (CPC)
2. Pay Per Mile (PPM) or Cost Per Mile (CPM)
3. Pay Per Acquisition (PPA) or Cost Per Acquistion (CPA)

What is SEO in Digital Marketing ? What is On Page SEO/ Off Page SEO?

What is Search Engine Optimization(SEO) ?

Search Engine Optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of traffic (visitors) to a website by obtaining a high ranking placement in Search Engine Results Page (SERP) of the search engine i.e. Google, Bing, Yahoo, and other search engine.

To optimize your website means do SEO in short you need to do some steps.

1. Search what people are searching for? (Keywords or the most search in google search)
2. Website Optimization
3. Content Optimization (Text optimization and image Optimization)
4. Analysis of Competition (Check the competition Blogs and make it better from them.) 

Other SEO Tips that you can do for your blog from inside your blog and improve your blog/website SEO.

There are two MAJOR of optimization -

On Page Optimization and Off Page Optimization

• On Page Optimization (On Page SEO)

On Page Optimization refers to all the measures that can be taken directly within the website/blog to improve its position in the search ranking. For Example measures to optimize the content or improve the Meta Description and Title Tags.

Meta Description and Title Page has a lot of Importance in Ranking the website and Blog. It has importance 3 out of 3 in score of SEO.

On Page Optimization is a foundation for a successful SEO. On Page Optimization helps you to rank well in the search engines, and also helps in improving the overall readability of your blog/website for users. On Page optimization is very essential to gain visibility in the search engine/ result. Without On Page SEO of your content which talks about your blog/website.

If you lack on page SEO there is less chance of you getting noticed in the search engines.

• Off Page Optimization (Off Page SEO)

Off Page Optimization refers to all the measures that can be taken outside of the actucal website/blog. in orderr to improve in the search ranking. These are measures that help in many backlinks as possible.

Off Page Optimization functions outside the boundaries of the webpages. Off Page optimization bascially deals in links building for SEO. Off page SEO is a long term and time consuming process. It includes acquiring backlinks to your webpage from the authority sites, social media and social.

Off Page SEO also plays ann important role in the back end. Without applying off page factors, surely your website cannot rank high. This is due to major factors such as link building, social media, videos, blogging, etc. If any website needs references from a website, it should be socially active and should be Shared to many people which helps in ranking. Example of Off page SEO share it on Facebook, Instagram, Twitter etc for many people to see it and land on your website/blog.

Summary:

• Search Engine Optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of traffic (visitors) to a website by obtaining a high ranking placement in Search Engine Results Page (SERP) of the search engine.
• SEO is mainly done in two ways - On Page Optimization and Off Page Optimization
• On Page SEO is mainly done in the website/blog. Eg improve content, fill meta description, etc.
• Off Page SEO is done outside the website. Eg social media sharing.