What is Search Engine Marketing (SEM) ?
Search Engine Marketing (SEM) is a method of promotion and advertising to help companies/blog/website to rank higher in the search engine traffic. Like SEO search Engine Marketing (SEM) helps the website and companies to bring their products and services to the attention of the audience who are ready to buy or use their services.
There are many tactics in SEM but SEM focuses on traffic through paid advertising. Just as with SEO, SEM identifies keywords through keyword research analysis to identity keywords that audience are searching for.
Marketing departments are the primary beneficiaries of SEM. By paying for a certain keyword they can drive traffic to their websites. SEM helps in bissting the traffic of the webiste by displaying their products/ services of the website/company.
Search Engine Marketing follows an auction process where the ads are ranked by bid amount and quality score i.e. The ad auction process takes place every time when someone enters a search into Google the keyword. It depends on the amount the advertiser is ready to pay per click for that keyword, the ranking is done by that. But Google evaluates on two main factors in the auction process the maximum bid and the quality score of the ad.
Quality Score is a metric based on the overall quality of the ad. Google, Yahoo and other search engine determine the placement of advertisement on the auction that how much a person is willing to pay for the advertisement and the result is known as AdRank.
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