Google Tools for Digital Marketing

 Free Google Tools for Digital Marketing

Google provides a huge number of tools that help the Digital Marketer to work effectively and successfully and run digital marketing campaigns. Most of the Google Tools are FREE to use.

Here are the list of some tools provided by Google and there detail.

1. Google Blogger
2. Google Adsense
3. Google Analytics
4. Google Search Console
5. Google Keyword Planner
6. Google Trends 

1. Google Blogger : Google provides a platform name Blogger.com where people can come and post free blogs and can create website for free without any charge. The blogs are hosted by Google at a sub-domain of blogspot.com. Blogs can also be hosted in the registered custom domain of the blogger. A user can have up to 100 of blogs per account (Google account).

How to use blogger ?

It is very easy to sign in in blogger. All you need is a Gmail account through which you can access or activate the blogger account (blogspot.com) by using www.blogger.com. And there you are set to use blogger (blogspot.com).  After signing in you can access to your Google Photos and Google Drive from blogger to take pics and other material what you want to use in your blog or website.

If you want to start Affiliate Marketing without Investment you can use blogger for it, it is a easy to use platform.

2. Google AdSense : Google Adsense is an advertising platform from Google, which is made for publisher who want to display their advertisements on blogs and website pages and earn money when site visitors view or click on the advertisement. 

Google AdSense is and advertising program which allows you to run advertisement on your blogs, websites and YouTube and you get paid when any visitor click on that advertisement.

The advantage is this that you can run several websites and blogs from one single Adsense account.

3. Google Analytics : Google Analytics is a program which provides you in-depth reporting on how people are using your webiste or blog meaning which page they have seeing most which country,city people are coming and visiting your blog or website.

Google Analytics is also a free use tool and you can even download its app from Playstore to monitor your website from your mobile phone.

4. Google Keyword Planner : Google Keyword Planner helps to build your search Network, getting Keyword and ad group ides along with search traffic estimates. Keyword Planner helps you to develop a campaign around an advertising goal.

You can get keyword ideas based on your product or service. The tool will automatically organise the related keyword ideas into ad group.

Keyword Planner will show you the stats of the keyword like the search volume which will help you to select which keyword you to use.

5. Google Search Console : Google Search Console is a free tool to use offered by Google that helps you monitor and maintain your site's presence in Google Search Results. You don't have to sign up for Google Search Console for your site to be registered or include in Google search results but doing so can help having you to understand how Google views your site and optimise it in Google Search.

Google Search Console helps in,

Making sure that Google can access your content.

Creating and monitoring content

You can decide which content you want to show and which you don't want to show to people.

6. Google Trends : Google Trends is a free tool in which you can search keyword of a product or service which you want to target on. Google Trends shows you the trend of the product in a graph that how many people are searching for that product which helps you to select the trending product or keyword to use for your site.