What is Digital Marketing ?

Definiation

Digital Marketing is the promotion and advertisement of brands and services through the Internet like email (email marketing), social media (Facebook, Instagram, etc) and web-based advertising.

Some examples of Digital Marketing are :-

• Email Marketing
• Search Engine Optizimation (SEO)
• Search Engine Marketing (SEM)
• Digital Advertising 
• Content Marketing
• Social Media Marketing (SMM)

The volume of digital marketing has shot up dramatically. If a person wants to grow their fast digital marketing is the best way to grow your business. Its the best way to do the marketing of the business or service you want to give to the people.

In today's day Digital marketing is one of the best way to grow your business

Digital marketing is become a key component of business strategy for all organisations, big or small. Digital marketing is playing a important role in E-Commerce companies as well as other companies.

However to know the correct strategies that drive maximum returns in minimum investment you first need to adopte these strategies which are Search Engine Optimization 
(SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and Email Marketing.

The main platforms being used are Google, Facebook, Twitter and YouTube. Some companies are moving to non-conventional digital marketing strategies. This involves mobile app marketing like blog marketing, marketing with Pinterest and Instagram, Content Marketing, Affiliate Marketing.

Digital marketing also gives the opportunity to the marketer of doing digital footprint mapping and Search Engine Optimisation (SEO). It also offers the marketer to use many powerful tools to analyse there process and helps in keep track of the sales easily.

Summary

• Digital Marketing has replaced all old tricks of marketing and has being replaced by mobile apps like Whatsapp, Facebook, Pinterest etc for marketing.

• The main platform used is Google, Facebook, YouTube and Twitter.

• Now many companies are using mobile apps for marketing. For Example : Content marketing, Blog Marketing, Instagram, Facebook, Affiliate Marketing.